2020: The Year That Marketing Investment Will Be Essential For Growth

It’s been proven that by increasing marketing spend during a downturn, you can gain a long-term advantage as your voice is loud and clear as your competitors reduce spend and go quiet. Is there going to be a downturn? Well, the end of 2019 was certainly hard-going for many businesses but now we have certainty around our Government and Brexit (whether you’re personally happy or not) at least businesses can start to deal with how the market reacts to the next stage of

The Value of Customer Loyalty

An existing customer is three times more likely to buy a new product or service from you than a new customer.

You have a 60-70% probability of selling something else to an existing customer versus a 5-20% probability of selling to a new customer.

An existing customer is three times more likely to try/buy new products or services from you than

Looking for sales ready leads? This is how to find them…

Every business needs a constant flow of sales opportunities and is always looking for effective ways to uncover prospective customers. In other words all businesses need sales ready leads: prospects who have engaged with them on multiple occasions and who are now sufficiently interested that they will hold a meaningful dialogue with the sales team.

Marketing’s role is to attract those prospective clients who need

Marketing tip: Use a pun to relate your brand to a relevant and current event or news story.

Remember KFC temporarily changing its name after their chicken supply crisis? We still smile at their ads that rebranded them FCK. Following this trend, Pizza Hut has added a reference to its sponsorship of the USA's superbowl on 3rd February. It may fall a little flat to non-followers of American Football but then, we're