How Building a Strong Brand Benefits Your Business
What is a brand?
I think that if you ask most people what they think a brand is, they would point to the logo (or brand mark) of a company.
But your brand is more than your logo and more than even your name or positioning statement. Your brand is the entire experience someone has with your company; it is the sum of all the communications that you have with your prospects, customers, employees and suppliers. Your logo, colour palette, positioning lines, and business communications work together to visualise and share a sense of your brand, yet they are only