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February 20, 2019
February 05, 2019
January 24, 2019
5 Great Reasons To Use Animation In Your Marketing

5 Great Reasons To Use Animation In Your Marketing

According to the CEO of YouTube, over 1.8 billion people each month are logged onto YouTube. People love videos - as do search engines such as Google. Websites that contain videos receive around 40% more traffic from search than sites without them and because they are engaging, video keeps visitors on a website longer. The longer a visit, the more important Google considers the webpage to be.

When people share your video or a link to your site, it creates an inbound link. The more inbound links your site has, the more authoritative your site looks to a search engine. Because of this, sites with videos are 45 times more likely to rank on the first page of Google, for example

July 30, 2018
Wimbledon vs FIFA World Cup

Wimbledon vs FIFA World Cup

Which offered the best marketing opportunities for brands?

Both tennis and football are played with a ball and a net - but this is where the similarities end.

For some, the 2018 World Cup’s accompanying TV ads proved to be more memorable than the action on the pitch - not always for the best of reasons. Most ads featured the male greats of football promoting various products despite many footballers not having the required acting skills. If you’re a brand with a football-loving target audience, then ad spots during the matches were your nirvana with a captive audience keen to cheer on their national team

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