Looking for sales ready leads? This is how to find them…

Every business needs a constant flow of sales opportunities and is always looking for effective ways to uncover prospective customers. In other words all businesses need sales ready leads: prospects who have engaged with them on multiple occasions and who are now sufficiently interested that they will hold a meaningful dialogue with the sales team.

Marketing’s role is to attract those prospective clients who need

Marketing tip: Use a pun to relate your brand to a relevant and current event or news story.

Remember KFC temporarily changing its name after their chicken supply crisis? We still smile at their ads that rebranded them FCK. Following this trend, Pizza Hut has added a reference to its sponsorship of the USA's superbowl on 3rd February. It may fall a little flat to non-followers of American Football but then, we're

5 Great Reasons To Use Animation In Your Marketing

According to the CEO of YouTube, over 1.8 billion people each month are logged onto YouTube. People love videos - as do search engines such as Google. Websites that contain videos receive around 40% more traffic from search than sites without them and because they are engaging, video keeps visitors on a website longer. The longer a visit, the more important Google considers the webpage to be.

When people share your video or a link to your site, it creates an inbound link. The more inbound links your site has, the more authoritative your site looks to a search engine. Because of this, sites with videos are 45 times more likely to rank on the first page of Google, for example

Wimbledon vs FIFA World Cup

Which offered the best marketing opportunities for brands?

Both tennis and football are played with a ball and a net - but this is where the similarities end.

For some, the 2018 World Cup’s accompanying TV ads proved to be more memorable than the action on the pitch - not always for the best of reasons. Most ads featured the male greats of football promoting various products despite many footballers not having the required acting skills. If you’re a brand with a football-loving target audience, then ad spots during the matches were your nirvana with a captive audience keen to cheer on their national team