Wimbledon vs FIFA World Cup
Which offered the best marketing opportunities for brands?
Both tennis and football are played with a ball and a net - but this is where the similarities end.
For some, the 2018 World Cup’s accompanying TV ads proved to be more memorable than the action on the pitch - not always for the best of reasons. Most ads featured the male greats of football promoting various products despite many footballers not having the required acting skills. If you’re a brand with a football-loving target audience, then ad spots during the matches were your nirvana with a captive audience keen to cheer on their national team