Winning Clients Through Account Based Marketing
What is Account Based Marketing (ABM)?
Account Based Marketing is a B2B marketing strategy that treats target businesses as markets of one.
It is a particularly successful strategy to use when you are targeting medium and large organisations that have many stakeholders involved in making any purchase decision.
Account Based Marketing leverages collective decision-making in your favour. It's based on the understanding that purchasing decisions within a business are very rarely taken by one individual. Traditional lead generation rarely target more than one or two individuals in a business and therefore will only influence part of the purchasing process. By targeting all the stakeholders