How Building a Strong Brand Benefits Your Business

What is a brand?

I think that if you ask most people what they think a brand is, they would point to the logo (or brand mark) of a company.

But your brand is more than your logo and more than even your name or positioning statement. Your brand is the entire experience someone has with your company; it is the sum of all the communications that you have with your prospects, customers, employees and suppliers. Your logo, colour palette, positioning lines, and business communications work together to visualise and share a sense of your brand, yet they are only

Winning Clients Through Account Based Marketing

What is Account Based Marketing (ABM)?

Account Based Marketing is a B2B marketing strategy that treats target businesses as markets of one.

It is a particularly successful strategy to use when you are targeting medium and large organisations that have many stakeholders involved in making any purchase decision.

Account Based Marketing leverages collective decision-making in your favour. It's based on the understanding that purchasing decisions within a business are very rarely taken by one individual. Traditional lead generation rarely target more than one or two individuals in a business and therefore will only influence part of the purchasing process. By targeting all the stakeholders

Is a Marketing Strategy missing from your business?

Incredibly 74% of SME business owners don't have any sort of dedicated written or documented marketing strategy or plan.

In our experience too many businesses approach marketing in a haphazard fashion, rather than in a structured and rational way. They tend to undertake tactics ‘on the fly’ without stopping to think about whether they make sense - and often without the tracking and analysis needed to measure their performance

Top tips for choosing a long-lasting marketing partner

No one knows your business better than you do. You’re the one in the office everyday ensuring things run smoothly. You’re the one that has spent years dreaming about what it could become. And you’re the one that has spent countless nights awake wondering if there will still be a business in the morning.

Therefore, you’re the one that should quite rightly make the key decisions about your business. Except when it comes to producing a marketing communications plan that is