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The Nu Group
The Nu Group provides specialist B2B contract cleaning, waste management, recycling, equipment hire, facilities management and human resourcing.
As a growing business built from its core cleaning competency with a specialism in event and event space cleaning, Nu group selected MC+Co as their branding and marketing partner because of our creative and strategic, digital and traditional capability. It allowed them to work with a single agency focused on achieving their group growth goals.
Activity
Marketing Strategy / Marketing Planning / Branding / Corporate Literature / Promotional Literature / Website Design / SEO / Advertising / Direct Mail / Email Marketing / Internal Communications / Signage / Exhibitions / Presentations / Tendering & Pitch SupportResults
MC+Co have developed a strong group brand structure and we support The Nu Group though the implementation of a focused marketing strategy aimed at building the business's reputation as a leader in its field. As a result The Nu Group continues to retain and acquire a number of large contracted clients.
Since MC+Co redeveloped our ecommerce website adding amazing new functionality, we have seen a 30% increase in sales, with a 12% increase in shopping basket values. In fact, the cost of the new website platform was covered in just a few months.