MC+Co Rollout Wheel Sentry Campaign for ATE
ATE, one of the country’s leading distributors of trailer parts and equipment, have entrusted MC+Co to plan, schedule and implement a comprehensive marketing campaign to raise awareness of their innovative product, Wheel Sentry.
Specifically designed to eliminate wheel detachment on commercial vehicles and trailers and any subsequent damage or accidents that could occur, Wheel Sentry is the ultimate wheel nut indicator and retainer in one. It provides an easy to fit, low-cost alternative to wheel safety for commercial vehicles.
Targeting Logistics Managers, Fleet Operators and Health and Safety Managers across a wide range of industry sectors, MC+Co’s comprehensive campaign includes direct mail packs, email marketing, a revised website, social media branding and social media management including the generation of content such as infographics.