MC+Co Commissioned To Undertake Microsoft 365 Upgrade Campaign

The changing complexion of the cyber security landscape and the increasing risks that businesses are facing means that the standard security of Office 365 and older operating systems such as Windows 7, may no longer be sufficient.

Upgrading to Microsoft 365 with its enhanced security features is the perfect solution to maintaining security levels and Microsoft had initiated the upgrade campaign through their Gold Partner Utilize plc.

A two-pronged approach targeting both existing clients and new prospects was undertaken consisting of a series of emails and social media activity via sponsored LinkedIn posts and Twitter posts directing people to landing pages where they could download detailed information.

To date the results have been excellent. with email sends achieving a 38% open rate and a 5.7% click through rate.