Branding overhaul for ATE Towing Equipment puts them out in front

Established in 1995 as Anglia Towing Equipment, ATE (UK) Limited have grown to become one of the most active, progressive, independent distributors of trailers, parts and towed equipment, worldwide.

ATE commissioned MC+Co to rejuvenate their brand and messaging strategy to fully support the company over their next 5 years of growth and align it with their long-term business aspirations.

Firmly centred around ATE’s company culture, vision and values, this new approach is focused on providing appropriate solutions to customer’s needs. It entailed evolving, rather than reinventing, the company’s main corporate brand - which had good levels of market recognition - while developing new divisional and product sub brands to provide clarity.

All this has been codified into a detailed set of brand guides that clearly define how the brand should be implemented across all key corporate communications.

For more information on how to rejuvenate your brand, why not download our FREE Guide to Branding.