17.11.2009
When Richard Wayman (the 5th generation in a family of printers) took over as Managing Director of CW Print he was keen to shake off some of the old-fashioned, stereotypical perceptions that had arisen from their 100 year heritage.
Richard and the senior management team knew that they needed a fresh, contemporary brand in order to seek out the new markets and business opportunities required for the future success of the business - their existing brand simply wasn't strong enough.
Using our D-cypher brand audit tools, MC+Co were able to give CW Print a clear picture of how existing and potential audiences viewed them, and more importantly, what they needed to do to impress them.
The new CW Print brand developed by MC+Co has certainly helped them ride the difficult circumstances of the last year - clients are impressed with CW Print's self-belief and now better understand the company’s core brand messages and service offer.
There are many benefits to rebranding, including:
- Reconfirms your strong position within your market
- Allows you to adjust your brand and message to suit new markets
- Shows that your business is alive and well in a difficult climate
- Demonstrates that your business is up-to-date and relevant
If you are interested in hearing about how rebranding can benefit your business, get in touch with MC+Co's Brand and Strategy Director Andrew Robinson.