Client > Dyslexia Action, the biggest dyslexia charity in the UK, provides a range of services to people of all ages who have dyslexia and struggle with literacy. The relationship with their existing design and communications agency had’ fizzled out’ and they were looking for a new partner to bring a fresh perspective to some of their most important communications pieces.
Our task > MC+Co were commissioned to develop Dyslexia Action’s prestigious annual Impact Report. This comprehensive 32 page document details all the funding that has been raised during the last financial year. It also highlights the awareness activity that has taken place and the people that have benefited from the charity’s work. The report is then sent to Dyslexia Action’s stakeholders, fundraisers and donors.
Our solution > From the outset MC+Co were keen to produce an Impact Report which reflected the fun, vibrancy and positive energy that the team at Dyslexia Action put into every case they deal with. In addition, we ensured that the statistics, testimonials and success stories were prominently featured throughout the report.
As well as the printed version we have also produced ‘Flipbook’ versions of the Report for access online and for distribution via email.
The result > The Impact Report has been extremely well-received and has achieved high praise from all who have seen it including the charity’s President Charley Boorman.
“I just wanted to send you a note to say thank you very much for the work you have done on our Impact Report. It really does look bright and vibrant and I think you have done an excellent job.”
Kerry Bennett, Marketing & Communications Manager, Dyslexia Action
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