Client > The Quadrant is a long-established department store on Chelmsford High Street.

Our task > To promote the relaunch of the new-look store and increase footfall within the store.

Our solution > With the strategy: 'See big names in every department' we employed some of the best celebrity look-a-likes in the business to add real pizzazz to the launch day. We ensured the event was plastered all over Chelmsford's billboards and press, supported by an extensive radio campaign and instore competitions on the day. There wasn't a person in the area that didn't know about it.

The result > The quadrant's launch day was an incredible success. With celebrity look-a-likes appearing on the red carpet every few minutes, the day was bound to get plenty of attention. For the first time in years, the store was simply bursting at the seams. And the hard work didn't stop there: year-on-year footfall figures have exceeded their target and sales are up 30%. Lubbly Jubbly!