Client > Based in London, Jalley import the best quality fruit, vegetables and dairy produce for some of the UK's finest restaurants.

Our task > Jalley were set on achieving a substantial level of growth, but with limited sales and a high price point, market domination was a long way off.

Our solution > MC+Co undertook a complete audit of Jalley's communications and sales process and soon realised that a huge opportunity was being missed. We realised that if head chefs and buyers could see, feel and taste the superb quality of their produce first-hand - then surely they would have no qualms about paying a little more for great quality.

We created a highly targeted, integrated campaign directed to key industry contacts. The killer blow was a sample of the produce - designed to get their taste buds tingling.

The result > With MC+Co's highly considered strategy Jalley were suddenly winning a new client every week. Even Gordon Ramsey was persuaded to pick up the phone!

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